Sara served as the embedded project manager and execution partner for ib designs, supporting the brand across e-commerce, digital marketing, analytics, and print. Acting as the internal point person, she sourced and managed contractors, coordinated timelines, and completed hands-on work to ensure consistency across platforms and campaigns.

Projects Included:

• Website project management, including launching and supporting a Shopify site with new tools, apps, and integrations

• Setup and management of Meta Business Suite and large paid advertising campaigns

• Goal-driven giveaways and promotions designed to increase engagement and visibility

• Ongoing analysis of performance data to inform business and marketing decisions

• Monthly social media content creation

• Print project execution, including magazine back covers and airport billboards

This long-term engagement required balancing strategy and execution—ensuring ib designs could scale initiatives, adopt new platforms, and maintain brand continuity without fragmenting responsibility across multiple vendors.