The Guest House at Graceland
Client Snapshot
The Guest House at Graceland is a high-visibility destination hotel with over 450 guest rooms and more than 20,000 square feet of event space, welcoming large volumes of leisure travelers, group business, and media interest tied to Elvis Presley’s Graceland. The hotel’s social channels generated continuous, high-volume engagement from user-generated content, high-profile guests, and destination events, requiring real-time response, sentiment monitoring, and coordinated media support.
Project Snapshot
Sara supported the resort’s launch and early operations by managing social media content and engagement, monitoring guest sentiment, and serving as a communications bridge between on-property teams and corporate stakeholders. Her work helped shape real-time marketing and communications decisions during a high-visibility opening and contributed to long-term brand assets still used today. Over time, Sara and her business partner, took on additional responsibilities including organizing on-site press events, print publications, and influencer vetting.
A strong visual, clear call-to-action, and engaged audience drove exceptional participation, reach, and overall campaign engagement.
Media event focused on showcasing the new hotel to local bloggers and influencers resulted in strong reach and local amplification.
Influencer visit by Argentinian star resulted in triple the website traffic from Argentina plus huge engagement as shown in the image.
Always keeping a focus on analytics, this graphic shows increased engagement and results from strong campaign strategies.
